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Claiming your "greatest master" status...
Hi Gordon,
You sparked an interesting thought... Often, by claiming something and repeating it often enough, many people will accept and believe it... For example, Gary Halbert multiple times (in his newsletter) called himself "The World's Greatest Copywriter." In fact, he referred to himself as that (and other superlative nicknames) in a sales letter he wrote... coming from Joe Polish! Such as... "For a number of years now, I've been a subscriber to another newsletter writer. I'm not quite ready to divulge his name but he has numerous nicknames like... the 'Prince of Print'... 'Ace of Space'... 'Marketing Guru'... and... 'The World's Greatest Copywriter'."From https://www.thegaryhalbertletter.com...ss_writing.htm Now, you gotta back it up somehow... One of Gary Halbert's main claims to fame was his "coat of arms" letter, which he said he believed was "the most widely mailed letter in history" (from here). However, a big claim, with some "backup" and repetition (and even putting it in other people's mouths - as Gary Halbert put it in Joe Polish's "mouth" in a sales letter he wrote for him!) - can mean your "big guru" claims can stick! Hmm... Interesting train of thought there, if I do say so myself... Best wishes, Dien P.S. Gordon, did you know that this is the longest-still-running online small business discussion forum in history? I think it's true... Quote:
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