The Offer is more important than the Copy...

[GordonJ]

For almost a decade, Ed Mayer worked in and with the Gov't on Propaganda...during WW II and wrote or editied many pamphlets dropped behind enemy lines during the war, 1939 into the 50's. He was in his day, one of the leading seminar speakers, credited with teaching thousands of people all about the remote direct marketing business.

It BOOMED in the 50's and Ed was a hot ticket. He was a founding member of one of the direct marketing educational societies.

You would see a lot of latter day marketers who borrowed from his book as a framework for theirs.

I get some info from those inside, who are now outside, at some of the biggest and best known financial newsletters...and I think you are right.

But what is important, from your perspective (ah, is my HB showing he.he)..is...HOW to make money and HOW TO START A business ESPECIALLY a home based one...soars during these times.

As you are the modern day George Haylings, your newsletters, and even your books, which with a bit of editing could be sensational sellers...

NOW is a good time to be in the showing and helping people how to hold onto their money, make more of it, grow it outside of stockmarket, etc., etc.

Lucky you, right place, right time.

Don't make me drop a pamphlet in your back yard detailing the virutues of capitalism and information publishing, eh?

Gordon

Originally Posted by Dien Rice

Hi Gordon,

*Ashamed*... I actually don't know much (anything) about Ed Mayer!

I am impressed by your breadth of knowledge... I'm gonna have to learn more!

And... propaganda of course is fascinating, with a huge overlap with marketing and copywriting...

About the financial publishers... My perception I think is similar to yours! It's not a good time now for the financial newsletters...

I think the reason is because of how poorly the stock market has performed this year...

People have been getting their money out, until it looks like times will be good again (from a stock market point of view)...

If you're not investing in stocks, why would you subscribe to a newsletter about stocks? Of course, you wouldn't...

Another niche they've done well with the last few years is newsletters related to cryptocurrencies... But those have now tanked even worse...

These are tough times all around for many...

I came across this recent article...

The headline: Target profit plunges 90% as inflation-weary shoppers pull back

https://edition.cnn.com/2022/08/17/i...ngs/index.html

Best wishes,

Dien