A debate about copywriting.

[Dien Rice]

Originally Posted by GordonJ

And TODAY, as I am prepping my INFORMATION marketers to do this year, is to try to avoid those areas where copywriting is needed, or, in other words, work in markets with big DEMANDS, and evergreen on-going buyers from the Parade of Life, and save yourself a lot of time and make more money when you DON'T USE those secret copywriting tools of influence, persuasion and manipulation.

Hi Gordon,

Although it's not the same, it reminds me of this...

"Look for easy-to-sell products and avoid marketing challenges - the payoffs may not be worth the time and effort. I learned this the hard way."

https://twitter.com/dougdanna/status...49508085420035

That's from Doug D'Anna, a successful copywriter, especially in the financial space. He says it's one of the lessons he learned from Gary Bencivenga, another very successful copywriter...

Sometimes the ego wants a hard challenge - to "prove" yourself!

But... from a money-making point of view, the best fruit to pick are the low-hanging fruit! Why give up easy pickings?

A hard lesson for me to learn too (and I'm still learning it)!

Best wishes,

Dien