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Last night, I got a text from the person I left the candy jar wanting to see if I was available to do some work for them.
I realize that delivering candy to make an impact takes a little time if you do it yourself locally, but when you live in a small community where everyone knows who you are anyway, why not do it yourself and have a little fun ? I personally like giving candy since it has a longer effect (as the person is eating it) than say, sending a shoe (Now that I've got my foot in the door). However, a good, easy, "High Impact" door opener for me has always been a nicely framed "newspaper article" about a prospective client with the results expected reported about in the article. I seem to remember someone in the past taking this idea and creating a "news broadcast" video and putting it up on Youtube with a private link to a prospect with good results. |
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