How Barter Got Dave 30%-50% of the Junk He Sells at his JunkYard

Originally Posted by Glenn

Thanks Gordon,

Here is what I did to Create a Situation where I Got F-r-e-e
Fortune Cookies for Several Years. 1000's of Free Fortune Cookies.

FIRST - Mike at FancyFortuneCookies.com and I were talking. And Mike
said, "I'd love to have a bunch more Wedding Planner Customers. They
Order a LOT of Fortune Cookies."

So I Offered to Try and Find Him "A bunch" of these Wedding Planner folks
since they were among his best prospects.

***IF - Mike would let me Give Away FORTUNE COOKIE Thank you Baskets.

***IF - I found him 50 or more Mike Agreed to Mail Customized Thank you
Fortune Cookie Baskets to my Marketing Consulting Prospects BEFORE I called them.

***And IF - Mike would give me the Name, Address and Ph # and Job Title
a Bunch of his Best Repeat Buyers of Fortune Cookies to call up.

ALL of WHICH WE Agreed on.

FUNNY THINGS HAPPEN When you offer to Help Business Owners
THANK REWARD their Best Clients.

My
3rd
Phone
call into the List was to TOM - Whose job Title is "Banquet Facilities Manager" at a major Hotel in
Chicago.

Tom LOVED the idea of Paying NOTHING to Send a Thank You Basket of
Fortune Cookies to HIS Best - Most Frequent Banquet Facilities Users - Wedding
Planner Company owners.

I asked Tom, "How many Wedding Planner Clients do you have?"

Tom said, "Oh, a few HUNDRED."

ME - "COUGH, Cough, Cough. Sorry frog in my throat."

I called Mike up with the GOOD NEWS.

And Mike said, "Thanks. Please STOP. I've gotta call Tom at the Hotel
and figure out what Fortune Cookie Baskets he wants to send 200 to 300
Wedding Planners. And THEN figure out how to Follow up with all of them."

IF BARTER is Trading goods and Services for other Goods and Services
without munny.

IF Barter is Swapping Value for Value.

a - We Traded Our Time And Experience to Find 300 of Mikes Best
Prospects - in Return for some Free Gifts for MY Prospects.

b - Then Mike Traded 300 Thank you Reward Fortune Cookie Baskets
to the Facilities Manager at the Hotel (Thank You Rewards That got the Hotel
More Bookings) - to Get INTRODUCED to
300 Wedding Planners.

Sort of Mind Boggling if you think about
the Possibilities for this idea.

Thanks,
Glenn

Glenn,

You are an Idea Machine!

Thanks for posting so many great ideas and ways to make them work.

I've been able to adapt quite a few of them for my own and other businesses.

Working on "bartering" a little court time at a local tennis club, currently.

You're quite right about the possibilities being "mind boggling".

Ron