Joe Sugarman Interview by Clayton Makepeace…Free Audio Download

Hi Sowpubers!

I hope everyone had a wonderful holiday!

Clayton Makepeace is one of today’s most successful copywriters who also gives great advertising and marketing advice through his free newsletters and paid newsletters.

This interview with Joe Sugarman is mostly about copywriting. But Joe also begins this one hour interview with about 20 minutes of his personal story (very fascinating!) Then he gets right in to it by covering topics like how he chooses which product to promote, some foundational methods he uses to create his copy, and he even covers (just a little bit) his 30 psychological triggers.

Right around the 32:53 minute/second marker Joe leaves a few little nuggets of knowledge in respect to where and how to select products to market.

It’s also cool to know that Joe uses the John E. Kennedy/Claude Hopkins model of direct response marketing to make his millions.

On a side note, I just finished reading The Mirror Makers: A History of American Advertising and Its Creators. One huge take-away from that book I got was, that no matter whatever else type of advertising is working best at the moment, reason-why direct response marketing will always make sales. It may not be the most popular at the time, maybe not the most profitable, but it will always work. Why? Because you test, measure results, adjust your copy, and continue to make or increase sales.

Ready, Fire, Aim!

You’ll find the interview HERE



Making life great in 2008!

Thanks for the link Tim. I'm a big fan of Mr. Makepeace. I've notice that he has great tips for boosting direct response results.

[Ankesh]

Thanks Tim. I'll be listening to that audio when I have a bit more free time. I love all of Joe Sugarman's books. His autobiography "Success Forces" is one of the best autobiographies I've read.

The Mirror Makers is an excellent book too. I'd read it some time back. And if you read it closely, you'll see that best results come when direct marketing is merged with branding principles.

Eg: David Ogilvy. He wrote fantastic copy providing a strong reason why. But then he also added eye patches to a person in an ad selling shirts.

http://www.ciadvertising.org/SA/fall...y/bigideas.htm
Scroll down a bit to see "The man in the Hathway shirt" ad.

Thanks Tim, that was very kind of you to post the link. Joe is fantastic. I have owned an autographed copy of his Triggers book for years, and I use it religiously.

Aloha,

Jason