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Hundreds of millions from giving out free info...
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Thanks for sharing that story! I agree... it can be hard to go from "free" to "pay", if it's not planned that way... I think you have to plan it that way from the start. The "free" information should be an introduction, which can (and should) be very valuable. But if they want to get more advanced info, they can get the "paid" information... If it's planned carefully from the start, of course, the "free" information marketing approach can work very well... One business which uses it very well is Agora Financial... https://agorafinancial.com/free-e-letters/ https://agorafinancial.com They have a number of free newsletters. And if you want the deeper stuff, you have to pay... I believe they make hundreds of millions of bucks a year in profit (if not more)... Best wishes, Dien
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