Dien Rice
July 14, 2019, 10:53 AM
Denny Hatch's blog is one worth reading... He's a direct response mail order advertising expert, who's written multiple "controls" in that field.
(A "control" is a winning direct mail advertising piece that makes a great profit, so it's mailed over, and over, and over...)
What happened is Denny Hatch got "stiffed" by a "deadbeat" client. That means, he's decided to reveal the rarely-revealed "insider info" on how the direct mail package was developed...
https://1.bp.blogspot.com/-y1QHOJmrNPk/XSNLLe8azUI/AAAAAAAAB9o/xkvv1XhTQfAue8NFxntzuArtco6VNb3PwCLcBGAs/s640/%25234%2BILLUS%2BOSE%2B.png
This is part 1! (Also looking forward to part 2, which should be coming soon!)
How to Create a Breakthrough Direct Mail Package PART I
http://dennyhatch.blogspot.com/2019/07/61-how-to-create-breakthrough-direct.html
Best wishes,
Dien
(A "control" is a winning direct mail advertising piece that makes a great profit, so it's mailed over, and over, and over...)
What happened is Denny Hatch got "stiffed" by a "deadbeat" client. That means, he's decided to reveal the rarely-revealed "insider info" on how the direct mail package was developed...
https://1.bp.blogspot.com/-y1QHOJmrNPk/XSNLLe8azUI/AAAAAAAAB9o/xkvv1XhTQfAue8NFxntzuArtco6VNb3PwCLcBGAs/s640/%25234%2BILLUS%2BOSE%2B.png
This is part 1! (Also looking forward to part 2, which should be coming soon!)
How to Create a Breakthrough Direct Mail Package PART I
http://dennyhatch.blogspot.com/2019/07/61-how-to-create-breakthrough-direct.html
Best wishes,
Dien
