Looking For Appeals On 45-55 Years Old Men Buy Fashion Bracelets Acessories

[MikePT]

Pros, your thought on this:

What appeals to 45-55 years old men to buy fashion bracelets?

An appeal that is working is "to have more style that your neighbor".

So, following the Robert Collier six prime motives:

Love, gain, duty, pride, self-indulgence and self-preservation.

I will assume those are correct:

-Gain (beat the neighbor, being more "stylish")
-Pride (shine)
-Self-preservation (look younger with an fashion acessory)

Your thoughts?

Thanks.