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Dien Rice
May 12, 2022, 10:02 PM
Hi Gordon,

One thing I love about your stuff is... you are the MASTER of the METAPHOR...

Not many people talk about that (that I've seen), in marketing / copywriting contexts...

Yet I believe it's an (often) untapped power!

I need to work on this myself... :)

As a dancer, I'm perhaps less like Christopher Walken or Gene Kelly, and perhaps a bit more like Jerry Lewis... ;)



Best wishes,


I should say copywriting gurus.

Richard Gere in CHICAGO did the Razzle Dazzle.

Charles Durning in BEST LITTLE WHOREHOUSE IN TEXAS did "a little two step"

many gurus use the Michael Jackson moonwalk...

it looks like magic, it gets a gasp the first time you see it, but it is a dance move, a twist on the backslide.

And they would have you believe it takes years of practice, and it is hard, takes time and you have to pay your dues.

OR, you can sell things that people want to buy, without much influence or persuasion.

The Gordon shuffle, looks a lot like Tim Conway's old man walk:

He gets there without undue haste or waste.

Use it, slow down and follow through, and get fast results.


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