1 minute copwriting course.

[Dien Rice]

Hi Gordon,

I love that photo!

Especially the "winding" path...

Even better if it had a path going around and around in a circle... :)

The next question is... HOW do you get them to look across the water, to the other side?

By the way, I have a question about your STIMULUS-RESPONSE method...

I've done background reading on this... People often talk about Pavlov's dogs. Is it related to this? Or something different?

I'm guessing it essentially means... Say or do something to get a REACTION... Any reaction is better than a blank stare, or getting ignored...

Am I on the right track? :)

Thanks!

Dien

P.S. The title ("You will bark like a dog...") is a reference to the original promo you wrote for what was originally called "Remote Hypnosis"... I still like that ad... It was definitely quite provocative! :)

Copywriting course in a picture. https://www.angelfire.com/biz/gjbiz/4park.jpg

All you need to know.
Your potential customer, your Target, your source of INCOME, is either sitting on the bench staring across the bridge to greener pastures, or walking in circles around the path getting nowhere, or is just out of sight and isn't aware of the bridge.

YOUR job as a copywriter is say/show the right thing for that Avatar, and stoke the fire, even if only small embers, and help them take action to cross the bridge today.

Any questions?

G