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September 23, 2006, 12:02 AM
No "cigar" yet BUT....shows good thinking.

Now...there are TWO other things I place here that make the "Sellers" AND the RE Agents...WANT....MY Sheets!

Don Alm

Realtors market 2 things...
Real Estate and themselves! Period!
Don I mean you no disrespect with the following:

What on earth could you place on the back of a listing sheet that would make it worth more that the RE broker couldn't do themselves without the ads?
My friend, a Realtor TM, pays his broker 2 pennies per page (4 pennies double sided).

Once you show a prospect the "2 things" that makes them ooohhh and aaahhhh over your great idea, what exactly keeps them from printing them themselves?
RE agents are not interested in taking the focus off of the property that they are marketing or themselves. With this in mind, in the past few weeks that you have done this, how do you keep them from printing the 2 things themselves and skipping the distrating ads?

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