Ankesh
October 4, 2006, 01:20 AM
Hi Joe
I hope you take some unsolicited advice in good spirits...
Not to burst your bubble... but your basic strategy is not right and so my guess is you won't make a killing even if you promote offline.
Why? Because - You're trying to sell every thing to everybody. Self help books, law books, marketing books and business softwares. But the strategy you are using is good for selling only one kind of product. There is no underlying current or idea that matches your four niches together.
What you have to do is either focus on just one category. Or else create a USP that connects all 4 categories (and make a "mega-category").
I don't want to overstep out here and take advantage of your good spirits by giving you more unsolicited advice. But my experience tells that your strategy is not set right and didn't want you to waste a lot of money by testing offline promotion... and thats why I posted.
If you want more help or clarification, ask away.
I hope you take some unsolicited advice in good spirits...
Not to burst your bubble... but your basic strategy is not right and so my guess is you won't make a killing even if you promote offline.
Why? Because - You're trying to sell every thing to everybody. Self help books, law books, marketing books and business softwares. But the strategy you are using is good for selling only one kind of product. There is no underlying current or idea that matches your four niches together.
What you have to do is either focus on just one category. Or else create a USP that connects all 4 categories (and make a "mega-category").
I don't want to overstep out here and take advantage of your good spirits by giving you more unsolicited advice. But my experience tells that your strategy is not set right and didn't want you to waste a lot of money by testing offline promotion... and thats why I posted.
If you want more help or clarification, ask away.