Unregistered
October 16, 2006, 04:38 AM
Dear Ankesh,
Thanks for the statistics.
Your ESP is dead on.
My clients boss wants TOO MUCH for his car. We took a look at the 225 Aston Martin auctions on Ebay.
Only one - a 2006 model is in the 150K ball-park. And NONE of the 225 photos has a pretty girl fondling a fender.
Early days yet.
But since my client has access to Pretty girls. We figured we should use them to create some Extra HEAT.
Glenn
P.S. - As You know...One step offers don't work much. ALL this ad is meant to do is get guys to GO to the website. THEN our sales letter has to take over.
P.P.S. - No offense - But opinions from car fanatics are what we are looking for. Others are not in the target market for the ad.
================================
Actually - its been proven that adding women's pictures help sell goods for more money. And proven by economists. Not admen.
Economists persuaded a South African bank to run some tests with their direct mail campaigns. Some 53000 letters were sent to businesses asking them if they would like to borrow money. Interest rates on all these letters varied.
Some letters had a picture of an attractive lady on it. Some didn't. The letters that did have the picture got as high a response rate as the letters that charged 4% lesser interest rate for borrowing money.
For eg: a letter that promised 4% interest rate might get 2% response rate.
A letter that promised 8% interest rate might get a 1% response rate.
But a letter that promised 8% interest rate and which had a picture of a woman would get 2 % response rate too.
Worked for banks. Might work for selling cars too.
Thanks for the statistics.
Your ESP is dead on.
My clients boss wants TOO MUCH for his car. We took a look at the 225 Aston Martin auctions on Ebay.
Only one - a 2006 model is in the 150K ball-park. And NONE of the 225 photos has a pretty girl fondling a fender.
Early days yet.
But since my client has access to Pretty girls. We figured we should use them to create some Extra HEAT.
Glenn
P.S. - As You know...One step offers don't work much. ALL this ad is meant to do is get guys to GO to the website. THEN our sales letter has to take over.
P.P.S. - No offense - But opinions from car fanatics are what we are looking for. Others are not in the target market for the ad.
================================
Actually - its been proven that adding women's pictures help sell goods for more money. And proven by economists. Not admen.
Economists persuaded a South African bank to run some tests with their direct mail campaigns. Some 53000 letters were sent to businesses asking them if they would like to borrow money. Interest rates on all these letters varied.
Some letters had a picture of an attractive lady on it. Some didn't. The letters that did have the picture got as high a response rate as the letters that charged 4% lesser interest rate for borrowing money.
For eg: a letter that promised 4% interest rate might get 2% response rate.
A letter that promised 8% interest rate might get a 1% response rate.
But a letter that promised 8% interest rate and which had a picture of a woman would get 2 % response rate too.
Worked for banks. Might work for selling cars too.
