Unregistered
October 18, 2006, 04:35 PM
Dear Steve,
Thanks.
Ok.
After talking for an hour things became more clear...
Your F_R_E_E Referral System and lots of testing at local businesses is ALREADY bringing you more Antique Photo Family leads than you can call back.
You made it clear you don't want to work week days.
You want to stick to working weekends only. So more gigs won't work.
Since you are booked solid...
Here are a couple of proven ideas to BOOST your Income. Make more - work less.
#1 - You can RAISE Your Prices. (Which requires you to mail a questionnaire to past b uyers asking, "Which of these items or services would you pay more for? We can help with that. We have clients that have done this already. Some ideas might work in Australia.)
We discussed how crazy people are about their pets. You and your wife (Who has the design skills) - might test a Antique Doggie Dress UP Service. (Great publicity value.)
AND - Since 2 out of 3 say "NO" - Because the rest of the family are scattered. ADD a service where you put a distant face into the photo Digitally. (I've got web experts who can do it. I'll ask what software they use.)
THIS will require a website - so you can show Before and After Results and Testimonials. But you WILL Raise your prices successfully. CLOSE rate should jump too.
#2 - Up-sell something else.
Our work with an affluent Glamour Photographer taught us that: Women will pay LARGE amounts of money. 1000's actually.
It's funny. They bill their boy friend or husband. But what gets the women EXCITED is the chance to learn Step by Step how to Look TOTALLY different.
They want to dramatically Change how they look. Make-overs are done on TV yr after yr on talk shows - AMAZINGLY popular.
You could use a low cost website to show them - Before and After photos of women your wife has worked on. You said you have a JV with a Beauty Parlor. Farm out some of the make-over business there.
You are selling into a powerful psychological thing. Because millions of women change their hair, color, style - Change their cosmetics, clothing
When you show them how to become Unrecognizable to family, friends. They GET EXCITED. (women are natural chameleons.)
I personally experience this when shop girls, receptionists and clerks Do the Face and Hair Make-over thing on me. Then giggle in delight when I don't recognize them.
Glenn
P.S. - The Make-over idea can be done with the Affluent - for MUCH bigger bucks.
P.P.S. - Each Charity or non-profit has a unique personality. Ideas for them have to match the decision makers. Who usually don't want to DO anything. They want you to HAND them money.
==========================
#2 - So what you need to make more money isHi Glenn, Now until Christmas is our busiest time of the year and we are close to being booked out until mid December. Jan – May is our slow periods and because I’ve help several non profit groups I am very interesting in testing your ideas here in OZ. If they increase my income and are less costly to implement that what I’m already doing then my $5,000 will pay back big dividens. If that’s the case I’ll also make an additional donation to the non profit group of your choice. I have your phone number and will call you to work out the details and brainstorm on your ideas!
Thanks
Steve :)
Thanks.
Ok.
After talking for an hour things became more clear...
Your F_R_E_E Referral System and lots of testing at local businesses is ALREADY bringing you more Antique Photo Family leads than you can call back.
You made it clear you don't want to work week days.
You want to stick to working weekends only. So more gigs won't work.
Since you are booked solid...
Here are a couple of proven ideas to BOOST your Income. Make more - work less.
#1 - You can RAISE Your Prices. (Which requires you to mail a questionnaire to past b uyers asking, "Which of these items or services would you pay more for? We can help with that. We have clients that have done this already. Some ideas might work in Australia.)
We discussed how crazy people are about their pets. You and your wife (Who has the design skills) - might test a Antique Doggie Dress UP Service. (Great publicity value.)
AND - Since 2 out of 3 say "NO" - Because the rest of the family are scattered. ADD a service where you put a distant face into the photo Digitally. (I've got web experts who can do it. I'll ask what software they use.)
THIS will require a website - so you can show Before and After Results and Testimonials. But you WILL Raise your prices successfully. CLOSE rate should jump too.
#2 - Up-sell something else.
Our work with an affluent Glamour Photographer taught us that: Women will pay LARGE amounts of money. 1000's actually.
It's funny. They bill their boy friend or husband. But what gets the women EXCITED is the chance to learn Step by Step how to Look TOTALLY different.
They want to dramatically Change how they look. Make-overs are done on TV yr after yr on talk shows - AMAZINGLY popular.
You could use a low cost website to show them - Before and After photos of women your wife has worked on. You said you have a JV with a Beauty Parlor. Farm out some of the make-over business there.
You are selling into a powerful psychological thing. Because millions of women change their hair, color, style - Change their cosmetics, clothing
When you show them how to become Unrecognizable to family, friends. They GET EXCITED. (women are natural chameleons.)
I personally experience this when shop girls, receptionists and clerks Do the Face and Hair Make-over thing on me. Then giggle in delight when I don't recognize them.
Glenn
P.S. - The Make-over idea can be done with the Affluent - for MUCH bigger bucks.
P.P.S. - Each Charity or non-profit has a unique personality. Ideas for them have to match the decision makers. Who usually don't want to DO anything. They want you to HAND them money.
==========================
#2 - So what you need to make more money isHi Glenn, Now until Christmas is our busiest time of the year and we are close to being booked out until mid December. Jan – May is our slow periods and because I’ve help several non profit groups I am very interesting in testing your ideas here in OZ. If they increase my income and are less costly to implement that what I’m already doing then my $5,000 will pay back big dividens. If that’s the case I’ll also make an additional donation to the non profit group of your choice. I have your phone number and will call you to work out the details and brainstorm on your ideas!
Thanks
Steve :)
