How a weird "twist" on a bowl of cereal turned into a great business idea...

[Dien Rice]

There's a place here in Chciago (they have other cities too) that has a pajama clad crew that serves up the cereal:

http://www.cereality.com

http://metromix.chicagotribune.com/search/mmx-050628-cereality,1,7160637.story

Hi Bill,

Thanks for sharing that! It's interesting to see that someone else is doing it too!

I wasn't sure how it would translate to cold weather - but clearly it works there too! (I personally don't eat much cereal in the winter, but usually only in warmer weather... So it's interesting to me to see it work not only in Miami but in Chicago too!) :)

Cheers,

Dien