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Dien Rice
December 1, 2006, 07:58 PM
Does anybody know of any forums or good article websites or blogs about branding or building brand identity?
Thanks for any help

Hi AJ,

I don't know about articles/websites/blogs but I do like a couple books about branding...

If you haven't read it yet, there's the "classic" book on this subject - Positioning: The Battle for your Mind by Al Ries and Jack Trout.

Another more recent book which I also like is The Origin of Brands by Al Ries and Laura Ries.

Ah yes, now I remember - there is also an associated blog about brands and branding written by Laura Ries - you can find it here. http://ries.typepad.com Might be worth a look? (I haven't read the blog much, so can't comment on the blog specifically...)

I hope that helps! :)



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