Don Alm
January 31, 2007, 10:09 AM
There's only ONE type of person who can tell you what should be in your "Pitch" or "Flyer" or....as I call them, "The Leave Behind". And that person is...."Your PROSPECT"!
When I start a new ad campaign I put together a "Pitch", "Leave Behind" and "Prices". I then visit 3 to 5 "prospects. Those first few "pitches" will tell me EXACTLY WHAT I should put in my "Pitch Pieces" and...HOW I should "Price" my program.
Nuttin' like gettin' in da trenches (Go BEARS!)
Don Alm (former Chicagoan)
When I start a new ad campaign I put together a "Pitch", "Leave Behind" and "Prices". I then visit 3 to 5 "prospects. Those first few "pitches" will tell me EXACTLY WHAT I should put in my "Pitch Pieces" and...HOW I should "Price" my program.
Nuttin' like gettin' in da trenches (Go BEARS!)
Don Alm (former Chicagoan)
