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The Big Mac Index - Challenged By The New iPod Index! [Archive] - SOWPub Small Business Forums


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Dien Rice
January 18, 2007, 05:00 AM
Maybe you've heard of the "Big Mac Index". It's a way to measure the "buying power" of different world currencies - by comparing the cost of a "Big Mac" in different countries. If a "Big Mac" is more expensive in one currency than another, it means that a "dollar" goes less far in that country than in a place where Big Macs are cheaper, or it may mean that the "expensive Big Mac" currency is overvalued.

You can read more about the Big Mac Index at Wikipedia (http://en.wikipedia.org/wiki/Big_Mac_index). And on this page you can see the Big Mac index for various currencies (http://www.oanda.com/products/bigmac/bigmac.shtml).

But now, the Big Mac Index may be beaten by a newcomer - the iPod Index! Instead of comparing the cost of buying a Big Mac, they want to compare the cost of buying an iPod in different currencies. There's some benefit to using iPods rather than Big Macs, apparently...

Here's where you can read about the new iPod Index (http://www.smh.com.au/news/business/index-burgered-by-ipod/2007/01/18/1168709887304.html).


Pardon me now - I gotta go eat a burger and listen to some funky tunes... ;)

- Dien

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