BrentWhinfield
January 29, 2007, 03:55 PM
Hi Guys,
Just got this in my email box. It's an incredible piece of writing...headline grabbed my eyeballs, and at the end I couldn't wait to clicked the proferred link.
Now this is copy writing!
Think Perry hired Gary Halbert for this piece? Naaah! I'm betting that for half Lovelorn Gary's regular price, Perry got smart and put Gordon Jay's fingerprints all over this one.
God loves you.
Brent.
P.S - I'm not an affiliate or anything. Just wanted to share great copywriting techniques with you. This copy is to sell a very, very pricey marketing course.
Headerline: The Rusty Yellow School Bus with the Four Million Dollar Engine
Brent,
Greg Marsden's a skinny saxophone player from Grand Rapids Michigan, a
proverbial square peg in a world full of round holes. His cel phone
ringtone is "Love Supreme" by John Coltrane, he's played more than his
fair share of smoky gigs in sleepy jazz clubs, gleaned inspiration from
dysfunctional musical geniuses, held down a bevy of strange day jobs and
labored for even stranger bosses.
For some years he toiled in the land of big-time e-commerce companies,
building gigantic link farms for booking hotel rooms, attending
clueless internet conferences where the blind lead the gullible and MBA
wannabe's rack up points for their curriculum vitaes.
Finally he stumbled onto a company bold enough to let him craft his own
vision, who let him practice his jazz improvisation chops on their
AdWords campaigns. Greg knows that in any endeavor - music, accounting,
baseball, pay per click - once you master the basic scales there's an
artistic zone where possibilities for innovation are seemingly without
end.
Nobody knew who this new company was, and for the most part they still
don't know. Greg's challenging Goliath players, drag racing down main
street against boys who drive their daddies' vehicles, fine-looking
cars with picture perfect paint jobs and mag wheels and polished chrome.
Prom queen rides shotgun, pause at the stoplight, engines revving....
Greg pulls up in his Rusty Yellow School Bus and asks if they'd like to
race.
Guffaws waft from the open windows of the shiny AC Cobra, what kind of
idiot in a school bus could dream of acing us? Doesn't he know we've
got a 427 under the hood? ....engines race, light flashes green, the
scent of burning rubber as tires squeal.
For a few seconds the AC Cobra's in the lead. But the boys of summer
driving daddy's car don't know that Greg's school bus has a 4 million
dollar engine. They've never seen the 3000 horses of raw power, the
exquisite transmission with nine adroit gears and titanium axles. They
don't know you can install Indy racing tires on a bus.
Zero to sixty in 5 seconds and Greg's not even in fourth gear yet. Top
speed exceeds 200MPH. Nobody really knows what top speed is.
They also don't know that Greg repaints his bus a different color every
week and he kicks ass every race he runs.
Show 'em tail lights, Greg.
Show 'em tail lights, Brent.
The playing field really is level now. Once upon a time you had to be
a $100 million, or billion dollar company to play. But Greg's company
is a genuine startup and they're already past $10 mil. Their Google ad
budget is $25,000 PER DAY. The rusty yellow school bus is still
accelerating. Read Greg's story and see his impressive growth charts at
http://www.bobsledrun.com
Perry Marshall
Just got this in my email box. It's an incredible piece of writing...headline grabbed my eyeballs, and at the end I couldn't wait to clicked the proferred link.
Now this is copy writing!
Think Perry hired Gary Halbert for this piece? Naaah! I'm betting that for half Lovelorn Gary's regular price, Perry got smart and put Gordon Jay's fingerprints all over this one.
God loves you.
Brent.
P.S - I'm not an affiliate or anything. Just wanted to share great copywriting techniques with you. This copy is to sell a very, very pricey marketing course.
Headerline: The Rusty Yellow School Bus with the Four Million Dollar Engine
Brent,
Greg Marsden's a skinny saxophone player from Grand Rapids Michigan, a
proverbial square peg in a world full of round holes. His cel phone
ringtone is "Love Supreme" by John Coltrane, he's played more than his
fair share of smoky gigs in sleepy jazz clubs, gleaned inspiration from
dysfunctional musical geniuses, held down a bevy of strange day jobs and
labored for even stranger bosses.
For some years he toiled in the land of big-time e-commerce companies,
building gigantic link farms for booking hotel rooms, attending
clueless internet conferences where the blind lead the gullible and MBA
wannabe's rack up points for their curriculum vitaes.
Finally he stumbled onto a company bold enough to let him craft his own
vision, who let him practice his jazz improvisation chops on their
AdWords campaigns. Greg knows that in any endeavor - music, accounting,
baseball, pay per click - once you master the basic scales there's an
artistic zone where possibilities for innovation are seemingly without
end.
Nobody knew who this new company was, and for the most part they still
don't know. Greg's challenging Goliath players, drag racing down main
street against boys who drive their daddies' vehicles, fine-looking
cars with picture perfect paint jobs and mag wheels and polished chrome.
Prom queen rides shotgun, pause at the stoplight, engines revving....
Greg pulls up in his Rusty Yellow School Bus and asks if they'd like to
race.
Guffaws waft from the open windows of the shiny AC Cobra, what kind of
idiot in a school bus could dream of acing us? Doesn't he know we've
got a 427 under the hood? ....engines race, light flashes green, the
scent of burning rubber as tires squeal.
For a few seconds the AC Cobra's in the lead. But the boys of summer
driving daddy's car don't know that Greg's school bus has a 4 million
dollar engine. They've never seen the 3000 horses of raw power, the
exquisite transmission with nine adroit gears and titanium axles. They
don't know you can install Indy racing tires on a bus.
Zero to sixty in 5 seconds and Greg's not even in fourth gear yet. Top
speed exceeds 200MPH. Nobody really knows what top speed is.
They also don't know that Greg repaints his bus a different color every
week and he kicks ass every race he runs.
Show 'em tail lights, Greg.
Show 'em tail lights, Brent.
The playing field really is level now. Once upon a time you had to be
a $100 million, or billion dollar company to play. But Greg's company
is a genuine startup and they're already past $10 mil. Their Google ad
budget is $25,000 PER DAY. The rusty yellow school bus is still
accelerating. Read Greg's story and see his impressive growth charts at
http://www.bobsledrun.com
Perry Marshall
