Millard Grubb
February 20, 2007, 07:24 AM
You can't argue with the success of the Dan Kennedy model for getting people to act when they have been sent 3 to 5 letters or more explaining an offer.
However, I have used HIGH IMPACT techniques with some success, that is, sending a package that cannot be ignored, i.e. a football, a pair of boxing gloves, a custom newspaper artice, an award, a custom fortune cookie, etc.
Has anyone tested the HIGH IMPACT vs. Drip marketing for getting people to call on an offer?
Millard Grubb
However, I have used HIGH IMPACT techniques with some success, that is, sending a package that cannot be ignored, i.e. a football, a pair of boxing gloves, a custom newspaper artice, an award, a custom fortune cookie, etc.
Has anyone tested the HIGH IMPACT vs. Drip marketing for getting people to call on an offer?
Millard Grubb
