here is a goo link to a lifetime value

[bobmcalister]

of a customer ....from the pizza guys , but applies to anyone..old Jay Abraham got his little pug into it also

http://www.pizzamarketplace.com/specialdownload2.php?i=42&signme=1&first_name=bob&last_name=mcalister&company=rfm+and+associates&email=bobmcalister%40gmail.com&businesstype=Supplier&phone=&address=&address2=&city=&state=&zip=&country=United+States