GordonJ
July 12, 2007, 07:27 AM
Millard,
You may recall my IMA operation, which I don't speak about. INDEPENDENT Marketing Appraisal. OFFER a FREE appraisal of their marketing strategy in exchange for the 90 minutes of time. Make it time limited, next 14 days or something like that.
Have CHECKLISTS (biz owners love this).
To make this work, you must KNOW every advertising venue available to the biz and how much it costs. From TV, radio to print to coupons to flyers. YOU have to know what everyone is selling "MORE BUSINESS" for.
gja
You may recall my IMA operation, which I don't speak about. INDEPENDENT Marketing Appraisal. OFFER a FREE appraisal of their marketing strategy in exchange for the 90 minutes of time. Make it time limited, next 14 days or something like that.
Have CHECKLISTS (biz owners love this).
To make this work, you must KNOW every advertising venue available to the biz and how much it costs. From TV, radio to print to coupons to flyers. YOU have to know what everyone is selling "MORE BUSINESS" for.
gja
