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Sandi Bowman
May 17, 2008, 03:43 PM
I've been sorting through old files in my archives drawer and have made the same discovery over and over again in one form or another.

A lot of folks thought the 'WOW factor' and the 'buzz' was the current in thing a short while ago. Well, I have just been looking at an article announcement titled "Add "WOW!" to create a buzz!" Date of article: July 12, 2001. Yeah, 2001! About the right timing...things often go around in 7 year cycles. They even made a movie about it years ago called "The Seven Year Itch".

Most of the new discoveries regarding promotion and so forth are just re-cycled offline info from years back. Putting a twist on things was common and, to a certain extent expected, if you offered something different back-when. Then it was called 'finding a new use for things'.

So, the next time you get the big rah-rah from some guru or wannabe, stop and consider just what you might be paying for. It may not be as revolutionary as the hype would lead you to believe.

Sandi Bowman

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