Adman
August 18, 2008, 07:31 PM
My suggestion is to try and get ahold of everything Peter Sun has done.
I met Peter at a Bill Myer's seminar in Hot Springs, AR in 1996...just 12 short yrs ago.
Peter bought the rights to Bill's "Small Business Marketing" package for Australia....and turned it into a Multi-Milion Dollar deal.
Back in 1996, Peter and I spent an entire evening from 7pm till 2am, ... discussing Entroopeneerism and Marketing and a ton of stuff. He was a wonderfully POSITIVE guy. And I loved meeting and getting to know him.
I could sense he "Had The Midas Touch"...and I felt extremely fortunate to have met him.
He wanted to introduce Aussie business people to "How To Market Their Small Business".
He started out by selling $1,000 packages...then re-packaged them with additional CD's for $5,000...then to $10,000 packages.
He told me many times, "If you have something worthwhile to sell, then, don't give it away, CHARGE for it! Get what it's WORTH!"
Peter's now very comfortable.
Other people I've known have also taken a program to "Help Small Business" into the millyuns.
Here's a TIP;
Something that has worked for me back in the Ol' days before the Internet and even CD's.
I'd sell a low-priced Intro Program for $49 to business people then, because I could only get 1.4 megs onto a Floppy....I'd put a "Back-End" program on the Floppy I sent to my customers and in the Material was a Sales Letter that spelled out the benefits of my "UpGrade" program....then...at the close of the Letter I mentioned that...."They ALREADY have the Material I'm selling! It's ON the Floppy...BUT, it's encrypted, they ALREADY have it in their hot little hands.... and...to UNLOCK it, they had to call me with their Credit Card info to get the Secret Password.
This "Marketing Tecnique" helped me sell LOTS of "Back-end" programs.
I those days (Just 12 yrs ago) I had to use special Compression Programs to get the bytes onto a 1.4meg Floppy. Nowadays a CD can hold 650 or more megs. Plenty of space for most Back-End programs.
Thanks for reading,
Don Alm....entroopeneer
I met Peter at a Bill Myer's seminar in Hot Springs, AR in 1996...just 12 short yrs ago.
Peter bought the rights to Bill's "Small Business Marketing" package for Australia....and turned it into a Multi-Milion Dollar deal.
Back in 1996, Peter and I spent an entire evening from 7pm till 2am, ... discussing Entroopeneerism and Marketing and a ton of stuff. He was a wonderfully POSITIVE guy. And I loved meeting and getting to know him.
I could sense he "Had The Midas Touch"...and I felt extremely fortunate to have met him.
He wanted to introduce Aussie business people to "How To Market Their Small Business".
He started out by selling $1,000 packages...then re-packaged them with additional CD's for $5,000...then to $10,000 packages.
He told me many times, "If you have something worthwhile to sell, then, don't give it away, CHARGE for it! Get what it's WORTH!"
Peter's now very comfortable.
Other people I've known have also taken a program to "Help Small Business" into the millyuns.
Here's a TIP;
Something that has worked for me back in the Ol' days before the Internet and even CD's.
I'd sell a low-priced Intro Program for $49 to business people then, because I could only get 1.4 megs onto a Floppy....I'd put a "Back-End" program on the Floppy I sent to my customers and in the Material was a Sales Letter that spelled out the benefits of my "UpGrade" program....then...at the close of the Letter I mentioned that...."They ALREADY have the Material I'm selling! It's ON the Floppy...BUT, it's encrypted, they ALREADY have it in their hot little hands.... and...to UNLOCK it, they had to call me with their Credit Card info to get the Secret Password.
This "Marketing Tecnique" helped me sell LOTS of "Back-end" programs.
I those days (Just 12 yrs ago) I had to use special Compression Programs to get the bytes onto a 1.4meg Floppy. Nowadays a CD can hold 650 or more megs. Plenty of space for most Back-End programs.
Thanks for reading,
Don Alm....entroopeneer
