Duane Adolph
December 30, 2008, 04:24 AM
Hi Glenn
Happy New Year!
Thanks for reminding me of the ebay auction world :-> I used to be very active on there for about 2-3 years. So I checked out the 2 ads and here are some thoughts as to why you made sales.
While Your Offer May be the same...The auction listing are VASTLY different thus you are NOT comparing apples to apples.
Here's why:
#1 User Id's are different
version #1 auction id "4suceessnow" is TOO new with 0 feedback vs
gomarket1 with 760 feedback AND an about me
My thoughts:
YOUR user id "gomarket1" would create more TRUST in a potential buyer. Why? because you have the following Trust elements:
1) Feedback, 2) "About me" page 3)You are selling similar products and 4) under "view sellers other items eg. "Forbidden NLP titles" 5) I'm sure
you have completed items with sales(but i did not check)
#2 Attention Grabbing Factor of the PICs is Different (in my opinion)
That DOLL looks like something out of the movie Poltergeist. In fact the DOLL
Looks POSSESSED or Hypnotized.
My thoughts: If you look at this from a searcher point of view:
# Buy ># Everything Else ># Weird Stuff ># Totally Bizarre >
I think the Doll would outpull that OTHER PICs as well as some of the other "Casino and make money type pics", because it looks WEIRD and is Different to the rest.The doll also fits the "Magic" theme in subhead.
Speaking of "Subheads"
#3 The Subheads are Different
version #1 Control People-TORTURED tested by a teacher
VS
version #2 Magic Visual-Auditory-FEELINGS Crowd Control in Seconds
My Thoughts: Does the Second one pull better?
#4 The "Buy-it-Now" button vs No button makes a BIG difference
Why?
* Psychologically speaking it SATISFIES my need for INSTANT GRATIFICATION. It is an IMPULSE BUY. Especially since you created Intense
CURIOUSITY through the copy. I'm sure you can explain this in NLP terms
*Unlike the other auction, people may NOT want to WAIT an entire week before they get the info
* The "Buy-It-Now" button establishes a price in the mind of $21.38 thus putting a VALUE on the material
How many units were made available under the buy it now option? Could be creating scarcity if the # available for sale was low ie. if 5 or less were available that could explain the influx of the first 3 sales (I didn't check the number of units available.
* Depending on how people SORT their auction listings, it may show up "higher"in the search results which means MORE visitors to your auction
**BIG TIP: I used to put up Multiple One Day Auctions 7 times or MORE a week vs doing ONLY One 7 days auction and hoping sales were made.
Why? At the time the default setting was "Sort by Ending time" :D My ad was ALWAYS at the top of the searches:D (some other reasons too but you get the point) **END of BIG TIP**
#5 Were the Auction START and END Dates the same? Same time?
Answer:
NOPE! One was started on a Sunday, the other Monday. This could play a factor because IF your ad is Both "NEW" and Placed in a "PEAK" time it will be SEEN MORE. ( see TIP above)
O.K There are some other differences, but those were some Major ones to consider.
Suggestions and Action Steps
1. Repost BOTH Ads at the same day and time under YOUR user id. ONLY change the picture
2. Monitor the # of visitors to each page using a counter (I used to use a good one that tracks the keywords people used to come to my auctions as well as # of visitors and more. I believe ebay has a similar counter tool which does this now.)
3. Try the "Big Tip" above in this "Weird" Market niche (monitor your profit of course)
Happy New Year
Duane Mr. "Auctions were my friend" Adolph
Hi,
Happy New Year Everybody.
I got a Copywriting Puzzle. I could use some help with.
You can Help us help a friend.
And Get a FREE copy of our 20.00 Report, "100 Million Dollar Movies and How to Boost Your Copywriting Results with them." A Reward or Bribe for giving us Your Opinion.
A School teacher asked us to help her adapt and sell information from several books she wrote but has not sold yet - on Ebay.
Here's the PUZZLE:
We wrote the offer about an idea in one of Seraphina's books. How she and teachers she coaches use a trick she Thought up to Get ABSOLUTE QUIET in 5 to 10 seconds - from any size group. Any age. 5 people or 500+
We named her strategy the "NOISE THERMOMETER."
E-mailed the sales letter to her.
She posted it on Ebay as a 7 day auction. For some reason, hours passed and we couldn't find her auction. So Under my own SELLER ID - I put up a
"Buy it now" version of the exact same sales letter.
"Noise Thermometer Guide on How to Get People to SHUT UP"
But I made a Mistake.
Used A Totally Different and WRONG Picture at the top.
A Blonde Doll.
Here's the Puzzle and
Why We're Offering a
BRIBE for your OPINION. (Maybe you'll spot something we're too close to see)
Even though both auction offers are the SAME. The auction with the WRONG Photo. The Blonde Doll Color Photo. Has sold 3 books in a couple days.
The correct photo auction has not one single bid.
Opinions?
Ideas?
Suggestions?
Auction Version #1 - No mistakes:
http://cgi.ebay.com/Noise-Thermometer-Guide-on-How-To-Get-People-To-SHUT-UP_W0QQitemZ270323374346QQcmdZViewItemQQptZLH_Defa ultDomain_0?hash=item270323374346&_trksid=p3286.c0.m14&_trkparms=72%3A1205%7C66%3A2%7C65%3A12%7C39%3A1%7C 240%3A1318%7C301%3A1%7C293%3A1%7C294%3A50
Auction Version#2 - My GOOF - Photo doesn't match the Description:
http://cgi.ebay.com/Noise-Thermometer-Guide-on-How-to-Get-People-to-SHUT-UP_W0QQitemZ120356346139QQcmdZViewItemQQptZLH_Defa ultDomain_0?hash=item120356346139&_trksid=p3286.c0.m14&_trkparms=72%3A1205%7C66%3A2%7C65%3A12%7C39%3A1%7C 240%3A1318%7C301%3A1%7C293%3A1%7C294%3A50#ebayphot ohosting
Thanks,
Glenn Osborn
Happy New Year!
Thanks for reminding me of the ebay auction world :-> I used to be very active on there for about 2-3 years. So I checked out the 2 ads and here are some thoughts as to why you made sales.
While Your Offer May be the same...The auction listing are VASTLY different thus you are NOT comparing apples to apples.
Here's why:
#1 User Id's are different
version #1 auction id "4suceessnow" is TOO new with 0 feedback vs
gomarket1 with 760 feedback AND an about me
My thoughts:
YOUR user id "gomarket1" would create more TRUST in a potential buyer. Why? because you have the following Trust elements:
1) Feedback, 2) "About me" page 3)You are selling similar products and 4) under "view sellers other items eg. "Forbidden NLP titles" 5) I'm sure
you have completed items with sales(but i did not check)
#2 Attention Grabbing Factor of the PICs is Different (in my opinion)
That DOLL looks like something out of the movie Poltergeist. In fact the DOLL
Looks POSSESSED or Hypnotized.
My thoughts: If you look at this from a searcher point of view:
# Buy ># Everything Else ># Weird Stuff ># Totally Bizarre >
I think the Doll would outpull that OTHER PICs as well as some of the other "Casino and make money type pics", because it looks WEIRD and is Different to the rest.The doll also fits the "Magic" theme in subhead.
Speaking of "Subheads"
#3 The Subheads are Different
version #1 Control People-TORTURED tested by a teacher
VS
version #2 Magic Visual-Auditory-FEELINGS Crowd Control in Seconds
My Thoughts: Does the Second one pull better?
#4 The "Buy-it-Now" button vs No button makes a BIG difference
Why?
* Psychologically speaking it SATISFIES my need for INSTANT GRATIFICATION. It is an IMPULSE BUY. Especially since you created Intense
CURIOUSITY through the copy. I'm sure you can explain this in NLP terms
*Unlike the other auction, people may NOT want to WAIT an entire week before they get the info
* The "Buy-It-Now" button establishes a price in the mind of $21.38 thus putting a VALUE on the material
How many units were made available under the buy it now option? Could be creating scarcity if the # available for sale was low ie. if 5 or less were available that could explain the influx of the first 3 sales (I didn't check the number of units available.
* Depending on how people SORT their auction listings, it may show up "higher"in the search results which means MORE visitors to your auction
**BIG TIP: I used to put up Multiple One Day Auctions 7 times or MORE a week vs doing ONLY One 7 days auction and hoping sales were made.
Why? At the time the default setting was "Sort by Ending time" :D My ad was ALWAYS at the top of the searches:D (some other reasons too but you get the point) **END of BIG TIP**
#5 Were the Auction START and END Dates the same? Same time?
Answer:
NOPE! One was started on a Sunday, the other Monday. This could play a factor because IF your ad is Both "NEW" and Placed in a "PEAK" time it will be SEEN MORE. ( see TIP above)
O.K There are some other differences, but those were some Major ones to consider.
Suggestions and Action Steps
1. Repost BOTH Ads at the same day and time under YOUR user id. ONLY change the picture
2. Monitor the # of visitors to each page using a counter (I used to use a good one that tracks the keywords people used to come to my auctions as well as # of visitors and more. I believe ebay has a similar counter tool which does this now.)
3. Try the "Big Tip" above in this "Weird" Market niche (monitor your profit of course)
Happy New Year
Duane Mr. "Auctions were my friend" Adolph
Hi,
Happy New Year Everybody.
I got a Copywriting Puzzle. I could use some help with.
You can Help us help a friend.
And Get a FREE copy of our 20.00 Report, "100 Million Dollar Movies and How to Boost Your Copywriting Results with them." A Reward or Bribe for giving us Your Opinion.
A School teacher asked us to help her adapt and sell information from several books she wrote but has not sold yet - on Ebay.
Here's the PUZZLE:
We wrote the offer about an idea in one of Seraphina's books. How she and teachers she coaches use a trick she Thought up to Get ABSOLUTE QUIET in 5 to 10 seconds - from any size group. Any age. 5 people or 500+
We named her strategy the "NOISE THERMOMETER."
E-mailed the sales letter to her.
She posted it on Ebay as a 7 day auction. For some reason, hours passed and we couldn't find her auction. So Under my own SELLER ID - I put up a
"Buy it now" version of the exact same sales letter.
"Noise Thermometer Guide on How to Get People to SHUT UP"
But I made a Mistake.
Used A Totally Different and WRONG Picture at the top.
A Blonde Doll.
Here's the Puzzle and
Why We're Offering a
BRIBE for your OPINION. (Maybe you'll spot something we're too close to see)
Even though both auction offers are the SAME. The auction with the WRONG Photo. The Blonde Doll Color Photo. Has sold 3 books in a couple days.
The correct photo auction has not one single bid.
Opinions?
Ideas?
Suggestions?
Auction Version #1 - No mistakes:
http://cgi.ebay.com/Noise-Thermometer-Guide-on-How-To-Get-People-To-SHUT-UP_W0QQitemZ270323374346QQcmdZViewItemQQptZLH_Defa ultDomain_0?hash=item270323374346&_trksid=p3286.c0.m14&_trkparms=72%3A1205%7C66%3A2%7C65%3A12%7C39%3A1%7C 240%3A1318%7C301%3A1%7C293%3A1%7C294%3A50
Auction Version#2 - My GOOF - Photo doesn't match the Description:
http://cgi.ebay.com/Noise-Thermometer-Guide-on-How-to-Get-People-to-SHUT-UP_W0QQitemZ120356346139QQcmdZViewItemQQptZLH_Defa ultDomain_0?hash=item120356346139&_trksid=p3286.c0.m14&_trkparms=72%3A1205%7C66%3A2%7C65%3A12%7C39%3A1%7C 240%3A1318%7C301%3A1%7C293%3A1%7C294%3A50#ebayphot ohosting
Thanks,
Glenn Osborn
