RgrPett
January 29, 2009, 10:16 PM
The latest PETA ad is based on the theory that there's no such thing as bad publicity.
Being a non-profit organization PETA has limited funds for advertising. So every couple years they create a totally outrageous ad, submit it to various media (NBC in this case) knowing full well that the ad is too controversial to run.
But because the ad is "banned" the news media (always looking for sex and controversy) takes the bait. The ad gets played and discussed as "news" on more outlets more times ... without PETA spending a single dime on air time and ad space.
They did this a few years ago with their "Got Cancer?" ad based on the Got Milk ad. And before that they tried to get the city of Fishkill, NY to change its name because the name promoted the killing of fish.
In the end they get a couple days worth of free air time on multiple outlets at various times throughout the day vs. a very expensive one-shot deal to a limited audience watching the Super Bowl.
During the last 24 hours I've seen the current "Veggie" ad run and/or discussed on FOX News Channel, Imus In The Morning, Drudge Report and CBS Radio.
Roger
Being a non-profit organization PETA has limited funds for advertising. So every couple years they create a totally outrageous ad, submit it to various media (NBC in this case) knowing full well that the ad is too controversial to run.
But because the ad is "banned" the news media (always looking for sex and controversy) takes the bait. The ad gets played and discussed as "news" on more outlets more times ... without PETA spending a single dime on air time and ad space.
They did this a few years ago with their "Got Cancer?" ad based on the Got Milk ad. And before that they tried to get the city of Fishkill, NY to change its name because the name promoted the killing of fish.
In the end they get a couple days worth of free air time on multiple outlets at various times throughout the day vs. a very expensive one-shot deal to a limited audience watching the Super Bowl.
During the last 24 hours I've seen the current "Veggie" ad run and/or discussed on FOX News Channel, Imus In The Morning, Drudge Report and CBS Radio.
Roger
