Dien Rice
February 1, 2009, 09:44 AM
The point is, agree with it or not, they're certainly getting their message out. And they're able to make every $1 they spend do the work of $100 or $1,000 of advertising, through free publicity...
To followup...
What kind of stories does the media cover?
Richard Dennis posted about this in a *GREAT* post many eons ago...
(Hey, I remember these posts, even years later!) :)
Richard once wrote...
In researching press releases a few months ago, I came across a poll of media editors. The question was, what types of stories do they most want?
Their subjects:
1. human interest (stories that choke you up or make you smile)
2. personal relationships under pressure
3. bulletted tip lists
4. unique stuff: achievements or ideas, websites or products
5. stories with political or social impact
6. humor, wisdom, fun, tragedy
7. holiday/event stories
The reason they want these types of stories is, that’s what appeals to their readers. If you’re writing a press release, it’s easier to get it published if it focuses on one of these subjects. And if you carry the idea of the “advertorial” to its logical conclusion, then your ad copy would be best to include human interest stuff or … Tell a story.
(Richard's original post is here ... http://www.sowpub.com/forum/showthread.php?p=919 . Read it... It's a "keeper"!)
The PETA story is certainly "unique"! It's also got a dose of "humor"... And it's an "event" story, because it "piggybacks" on one of the biggest events of the moment... the Super Bowl!
- Dien
To followup...
What kind of stories does the media cover?
Richard Dennis posted about this in a *GREAT* post many eons ago...
(Hey, I remember these posts, even years later!) :)
Richard once wrote...
In researching press releases a few months ago, I came across a poll of media editors. The question was, what types of stories do they most want?
Their subjects:
1. human interest (stories that choke you up or make you smile)
2. personal relationships under pressure
3. bulletted tip lists
4. unique stuff: achievements or ideas, websites or products
5. stories with political or social impact
6. humor, wisdom, fun, tragedy
7. holiday/event stories
The reason they want these types of stories is, that’s what appeals to their readers. If you’re writing a press release, it’s easier to get it published if it focuses on one of these subjects. And if you carry the idea of the “advertorial” to its logical conclusion, then your ad copy would be best to include human interest stuff or … Tell a story.
(Richard's original post is here ... http://www.sowpub.com/forum/showthread.php?p=919 . Read it... It's a "keeper"!)
The PETA story is certainly "unique"! It's also got a dose of "humor"... And it's an "event" story, because it "piggybacks" on one of the biggest events of the moment... the Super Bowl!
- Dien
