GordonJ
April 22, 2009, 08:44 PM
Thanks Gordon - great posts.
Would it work to find an under marketed chemical or cosmetic product and have it private labeled (if you couldn't get exclusive rights to it) and then connect with a marketing company to sell your private labeled product?
Bill,
Yes. We've explored such a possibility with one of the products that was located. The "tricky" part is to insure your supply IF and when you start selling in large batches. Make sure your mfgr has the capacity to grow.
The good thing about "chemicals", it doesn't take too much to ramp up production, that is, sometimes an extra shift will work as opposed to adding a mfgr plant or facility. Any "line" has X amount of capacity, but most small fries have room in the schedule...that is, they can work more hours per day before their line has to be maintained.
PRIVATE LABEL is an excellent way to get started. Look at the infomercials I pointed to...and I use these because of their relative QUICKNESS into the marketplace. Today, As Seen On TV is an intro to as available in RETAIL. It has gotten shelf space that not that long ago was reserved for those that "pay to play".
By having a product that sells, the retailer is more interested.
Before you consider a product to PL, create a promotion, either an ad for newspapers/magazines (print ad) or a radio spot or a TV spot or an Internet ad. You don't have to be professional, you can always buy marketing help...but the point of the TOLL POSITION as taught by Harvey Brody is to get others to do the marketing for you.
I just know that if you take a NEW product to a marketing company along with a Marketing Campaign, even a rough one, you stand a better chance of getting it into the system.
Look for WHOLESALERS who might only sell in large drum capacity, or a local "cleaning company" who may have proprietary products that they use but have no desire to screw around with RETAIL. YOU could set up a small shop (abiding by local codes when it comes to handling chemicals) and fill bottles from a 55 gal drum into a nice 24.95 spray bottle. Now of course, YOU don't want to do this, all of this can be subcontracted.
You can get 500 bottles of supplements private labeled for about 3 bux a bottle to start out...and have a decent product...again, it is going to be in the marketing.
Any patents or trademarks could come in handy...but a Copyrighted AD that works and gets customers may be a TOLL POSITION in and of itself.
I always refer people to 7 Steps to Freedom II to learn the NPGS Formula which has the following FOUR components to it.
1-Market
2-Media
3-Product
4-Promotion
And if you are trying to locate a TOLL POSITION, it would behoove you to run your find through the NPGS formula to see how the product weighs in.
Take shipping and handling into account too. And many of the catalog companies have you DROP SHIP your product to their customers.
Good idea. Private Label an already selling product.
Gordon
Would it work to find an under marketed chemical or cosmetic product and have it private labeled (if you couldn't get exclusive rights to it) and then connect with a marketing company to sell your private labeled product?
Bill,
Yes. We've explored such a possibility with one of the products that was located. The "tricky" part is to insure your supply IF and when you start selling in large batches. Make sure your mfgr has the capacity to grow.
The good thing about "chemicals", it doesn't take too much to ramp up production, that is, sometimes an extra shift will work as opposed to adding a mfgr plant or facility. Any "line" has X amount of capacity, but most small fries have room in the schedule...that is, they can work more hours per day before their line has to be maintained.
PRIVATE LABEL is an excellent way to get started. Look at the infomercials I pointed to...and I use these because of their relative QUICKNESS into the marketplace. Today, As Seen On TV is an intro to as available in RETAIL. It has gotten shelf space that not that long ago was reserved for those that "pay to play".
By having a product that sells, the retailer is more interested.
Before you consider a product to PL, create a promotion, either an ad for newspapers/magazines (print ad) or a radio spot or a TV spot or an Internet ad. You don't have to be professional, you can always buy marketing help...but the point of the TOLL POSITION as taught by Harvey Brody is to get others to do the marketing for you.
I just know that if you take a NEW product to a marketing company along with a Marketing Campaign, even a rough one, you stand a better chance of getting it into the system.
Look for WHOLESALERS who might only sell in large drum capacity, or a local "cleaning company" who may have proprietary products that they use but have no desire to screw around with RETAIL. YOU could set up a small shop (abiding by local codes when it comes to handling chemicals) and fill bottles from a 55 gal drum into a nice 24.95 spray bottle. Now of course, YOU don't want to do this, all of this can be subcontracted.
You can get 500 bottles of supplements private labeled for about 3 bux a bottle to start out...and have a decent product...again, it is going to be in the marketing.
Any patents or trademarks could come in handy...but a Copyrighted AD that works and gets customers may be a TOLL POSITION in and of itself.
I always refer people to 7 Steps to Freedom II to learn the NPGS Formula which has the following FOUR components to it.
1-Market
2-Media
3-Product
4-Promotion
And if you are trying to locate a TOLL POSITION, it would behoove you to run your find through the NPGS formula to see how the product weighs in.
Take shipping and handling into account too. And many of the catalog companies have you DROP SHIP your product to their customers.
Good idea. Private Label an already selling product.
Gordon
