Adman
May 12, 2009, 05:14 PM
Whenever I've created a Product or a Business Program....I've "used" the "services" of my "Local News Media"....Newspaper, Radio & TV.
These people are ALWAYS LOOKING for ways to "FILL THEIR SPACES"...either print, audio or video....why?....so they can SELL ADVERTISING!
Advertising dollars pays for ALL media....providing money to Execs, Shareholders, Employees and Stars of Shows.
The way I've "Used" them is....
Newspaper - Print a Story about my Product or Program
Radio - do an Interview of ME talking about my product or program
TV - do a live interview of ME Talking and Showing my Product or Program
Now...these Media Items in small local markets can then be used to get MORE "Free Publicity" in larger markets....and the MORE exposure you get, the MORE products or programs you can sell.
So...I will bet ya that a small, Local, TV Station has a program (I've even gotten MY products and programs ONTO the News Shows)....that will TAPE you talking about your product AND....they will GIVE YOU a Copy of the Tape which you can use to send to other TV Outlets.
All for FREE!
Don Alm
These people are ALWAYS LOOKING for ways to "FILL THEIR SPACES"...either print, audio or video....why?....so they can SELL ADVERTISING!
Advertising dollars pays for ALL media....providing money to Execs, Shareholders, Employees and Stars of Shows.
The way I've "Used" them is....
Newspaper - Print a Story about my Product or Program
Radio - do an Interview of ME talking about my product or program
TV - do a live interview of ME Talking and Showing my Product or Program
Now...these Media Items in small local markets can then be used to get MORE "Free Publicity" in larger markets....and the MORE exposure you get, the MORE products or programs you can sell.
So...I will bet ya that a small, Local, TV Station has a program (I've even gotten MY products and programs ONTO the News Shows)....that will TAPE you talking about your product AND....they will GIVE YOU a Copy of the Tape which you can use to send to other TV Outlets.
All for FREE!
Don Alm
