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Ankesh
August 21, 2009, 07:56 AM
Lessons from my experiences:

#1
People don't know what "affiliate" means or what an affiliate program is. Selling them on an affiliate program over phone won't work most of the time.

If you want a better response, try sending a one page letter. With a blurb on the right hand side that explains what an affiliate program is.

#2
People hate direct unsolicited advice. You may think that your advice may change someones world - but most people won't appreciate the idea. Because helping them without their asking us means we are under appreciating them and their abilities.

(You personally may not think that and love unsolicited advice - but thats the flag that gets raised automatically for most folks...)

So - whats to be done?

1. Either stop giving unsolicited ideas and advice.

2. Or make the ideas indirect. Don't tell them "Do this." Instead tell them a story: "X did this and got this benefit."

Leave it up to them to connect the dots (If X did this and got this benefit... I should do it too because I'm looking for a similar benefit...)


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