Adman
October 16, 2009, 10:21 AM
"Actually...many, many years ago...in a far off distance place....."
I think it was in the early 80's....one of my advertising clients asked me if I knew of a way to bring him more diners on "Tuesdays".
I told him to send a large postcard to all the "Dentists" in the phone book, telling them you are offering a Special Discount to "Dentists" on Tuesday. All they have to do is say the Code Word, "Pilot"....and their waitperson would knock $10 off their dinner bill.
Now, granted, dinner for 2 in this place was over $50. A few drinks and it was closer to $75.
But...ten bucks is ten bucks and the Card brought the dentists in.
The next week he sent cards to Doctors...then plumbers...etc.
Later...in the 90's...with another restaurant.... I did a "FishBowl" drawing for a Free Dinner. Diners dropped their business cards into the Fishbowl for the drawing.
On most of these business cards was their email address. We then sent emails to these people offering a Special Discount if their say the Code Word.
So...twittering potential diners is an extension of these methods.
"Twittering" though, is much easier and more "modern".
Don Alm
I think it was in the early 80's....one of my advertising clients asked me if I knew of a way to bring him more diners on "Tuesdays".
I told him to send a large postcard to all the "Dentists" in the phone book, telling them you are offering a Special Discount to "Dentists" on Tuesday. All they have to do is say the Code Word, "Pilot"....and their waitperson would knock $10 off their dinner bill.
Now, granted, dinner for 2 in this place was over $50. A few drinks and it was closer to $75.
But...ten bucks is ten bucks and the Card brought the dentists in.
The next week he sent cards to Doctors...then plumbers...etc.
Later...in the 90's...with another restaurant.... I did a "FishBowl" drawing for a Free Dinner. Diners dropped their business cards into the Fishbowl for the drawing.
On most of these business cards was their email address. We then sent emails to these people offering a Special Discount if their say the Code Word.
So...twittering potential diners is an extension of these methods.
"Twittering" though, is much easier and more "modern".
Don Alm
