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Ideas to market my Stargazing Skylights? [Archive] - Page 2 - SOWPub Small Business Forums


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October 25, 2009, 04:08 PM

Why not "barter" with a local reporter? Newspaper or TV?

Write a press release, contact reporter, give reporter a skylight, after they see the value, have them write up an article for the paper.

Then you could use that article as a springboard for other local papers or for local TV stations.

Think "word of mouth leverage". Low cost. It doesn't get any more powerful than word of mouth. And "press"/"media coverage" is "word of mouth leverage".


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