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Walter Hailey Made His 1st Million Handing Out Muffin Recipes [Archive] - SOWPub Small Business Forums

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Glenn
March 4, 2010, 07:47 PM
Hi,

Thank you for all the great posts.

Here is an idea I borrowed from 426 million mentor Walter Hailey. At one of the events Walter held for entrepreneurs - in his home - 50 of us in his living room were told...

"I made my 1st million dollars handing out Muffin & Bread Recipes in Food stores."

Turned out he sold flour to the stores. Then he and his Mastermind Partners - Came back that evening and on weekends. Stood on a chair. (He was 5 ft tall) Played country music on an old record player and handed out Muffin Recipe Sheets. Bread/Muffins - recipes that Used Flour.

WALTER Sold his flour twice!

Once to the store owner.
2nd time to the consumer.

WOW.

I was really impressed. So I started testing right away. I wrote up a Muffin Recipe I'd been making for years as a kid. (My mom drafted me to do dessert.)

I used the Hotel's copy machine.

I started handing out Muffin Recipes to hotel clerks, maids, the concierge and even a few of my fellow bootcamp attendees.

Walter was right.

I got into a lot of smiling, happy conversations with TOTAL STRANGERS. So when I got home I set to work. Wrote some more Recipes down.

Started sending Thank You Notes and Muffin Recipes to Clients & Prospects...

FIRST - Call - then send the receptionist a Thank you Muffin Recipe.
Then call back to make sure she got it.

SECOND - I'd ask the spelling of her bosses name. Send her a 2nd Thank you note. And a 2nd Muffin Recipe. AND a page of Bullet Point Munny Making headlines for her boss.

THIRD - Then I'd call again to Make sure she got the 2nd Muffin Recipe. And to ask sweetly if she would put the page full of munny ideas on her bosses desk.

Worked like a Charm.

Lately I've been dropping into Teachers Forums, Gardening Forums, niches I'm researching for clients or myself...

The Same Muffin Recipes are Getting me WARM Responses!

If it's ok with Dien Rice, I'd like to share a few of my Favorites here. And ASK for other Favorite Recipes from sowpub readers to ADD to my repertoire.

If nothing else - we'll all eat Tastier.

Thanks,
Glenn Osborn

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Banana - Raisin - Nut - Muffins

When I was 9 or 10 my Mother put me to work making dessert every day. Shed cook dinner. I did dessert. I discovered Muffins quickly. But Fought Decades Long battles with my 2 brothers. One Hated walnuts. The other picked out all the raisins! YOU Choose. But this recipe survived a Decade of intense criticism. So you know its Great. Glenn

1. Pre-heat oven to 400 degrees

2. Grease 12 muffin tins

3. Chop up and mash one banana - use a fork, potato masher and a large flat plate or bowl

4. Combine all dry ingredients in a bowl

5. Then thoroughly mix 1 teaspoon of soda with dry ingredients

6. Pour wet ingredients in with dry and mix with large spoon until combined
Don't beat mixture. Just mix until no dry spots are left.

7. Immediately Spoon into greased muffin tins

8. Bake in oven for about 25 minutes. Tops of muffins will get brown when done.

Ingredients:

1/4 cup warm honey

1 beaten egg

1 1/2 cup of whole wheat flour

1/2 cup buttermilk or plain yogurt
(In a pinch you can mix up 3/4 cup of dry milk with water and squirt in 1 tablespoon of lemon juice -- This reacts with the soda and makes the batter rise)

1/2 cup raisins 1/2 cup chopped walnuts

(Tip: Have some extra flour standing by. The size of the banana is a wild card. A little more flour might be needed to make up for the wet banana. You don't want a sloppy wet batter. Your goal is to reach a moist mixture that sticks to your spoon or fork when mixing.)


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