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Adman
December 29, 2010, 06:27 PM
Whenever I've wanted to sell any of my vehicles....I placed an ad in my local "Shopper" with a Photo....a brief description....phone # and mention of a FULL Tank of Gas with purchase.

Now...when I'd get calls from LOCALS....I would NOT give the price...I'd tell them to come and see it and "Make Me An Offer!"

I'd tell them to come by at 10am Sat morn.

So....they'd hang up and hop onto Google and see what my vehicle is selling for.

Now...watch this; I told EVERY caller to come by at 10am! (Usually get 4 or 5 calls)

So...here's what happens;

9:45am - first potential buyer comes by....looks at vehicle...walks aroubd it...kicks tires....looks at Mileage...ask how much I want for it. I tell him. He scratches his chin...walks around vehicle again...

9:55am - another potential buyer stops by....looks at vehicle....sees existing potential buyer....asks what I'm asking....kicks tire or two...looks at mileage....rubs chin

10:am - another potential buyer stops by.

By 10:15am...I have 3 or 4 potential buyers looking at vehicle. I then announce my price is X$ and first one who wants it....gets it.

I SELL my vehicle.

It's called "Marketing Psychology"!

Give it a try,
Don Alm


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