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Ankesh
April 21, 2011, 05:34 AM
Excellent post Duane. Thanks.

Minor point. Shouldn't
"TARGETS dictate COPY dictates OFFER"

be
"TARGETS dictate OFFER dictates COPY"
instead?

Also - to continute the conversation - what all questions would You ask once you have zero-ed in onto the target? What information would you look out for?


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