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January 3, 2012, 04:54 PM
How are you planning to promote this website? Are you planning to buy ads to generate 50-100 leads per day? Or do you have any other source of traffic that can generate leads consistently?

If so, it makes sense optimizing your website. And run A/B split test campaigns.

Two things I would work on testing:

1. The name. Spend $50-100 on Google Adwords to test headlines. The best performing headline should become the name of your report and website.

2. The format of the salesletter. I would create a version that lists down all the brands and logos that you can help folks find coupons for.

Headline would be:

Would You Like To Get Your Hands on Discount Coupons for The following Brands?

20-35 brand name logos would follow the headline.

To the right of it, I would have the email opt-in box.

No other information or explanation on the page. Except testimonials if you have them.

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