Phil
January 18, 2012, 02:47 AM
Into All Sorts of Idea(s) & Brainstorming! Twists, Turns & Spins! ... “Walmart employees have Bad Breath ... :)
Posted about on SowPubs back-in 2010... Currently Living in the SowPub Archives... Posted below! {Awesome} Marketing Campaign definitely Worth Studying if you haven't already...
From Jan 2012... Still being Written about and Re-Created... Out-of-the-Box Marketing Story! ...
(Quick copy and paste)...
Out-of-the-Box Marketing
After eight years, Dr. Bob Wagstaff’s halitosis-curing invention seemed destined for the scrap heap. Nothing had worked to sell the Orabrush — a $50,000 infomercial brought only 100 orders — so Wagstaff took his idea to a Brigham Young University market research class.
One student, Jeff Harmon, built a team that included a coworker prone to ranting, a scriptwriter and a film major, and created content for a YouTube channel — Cure Bad Breath — that has more than 160,000 subscribers and generated more than 44 million views... :cool:
After some Utah Walmarts began carrying the product, Orabrush purchased magazine advertising and targeted key Walmart executives with a marketing campaign. But it took yet another outlandish idea to seal the deal.
Orabrush purchased Facebook ads targeting users in Northwest Arkansas, home of the retail giant. The ad read: “Walmart employees have bad breath ... Walmart needs to carry Orabrush! It will sell better than anything in your store.”
Within 48 hours, Walmart e-mailed; after a few more e-mails, Orabrush geared up production to meet the 735,000-unit order.
In two short years, Orabrush went from a failed idea to one that’s taking on bad breath one tongue at a time in nine countries — all because of a minor investment in a [Crazy] Marketing idea. — S.S.
http://www.stores.org/STORES%20Magazine%20January%202012/20-ideas-worth-stealing#.TxSIAfXU018.twitter
Maybe... Not on the Same level(s)... But a clean Tongue! JV'ing etc., Specialized...
http://www.sowpub.com/forum/showthread.php?p=27467
Back to More {Local} related Programming...
Quick Picks! ... ''Awesome'' Must Read Blogs, resources Definitely worth Digging through For All Kinds of Misc. Cool Locally Idea Creation(s)... Thinking and Applying! ... ;)
http://www.localseoguide.com/free-green-local-internet-marketing/
http://www.davidmihm.com/local-search-ranking-factors.shtml
http://www.localseoguide.com/how-to-update-your-internet-yellow-pages-listings-for-free/
http://searchengineland.com/simplicity-is-key-to-converting-local-consumers-to-customers-107514
http://www.locallytype.com/pages/submit.htm
http://www.bizwiki.co.uk/
http://www.fodey.com/generators/newspaper/snippet.asp
http://www.searchengineguide.com/miriam-ellis/your-local-seo-checklist-for-2012.php
http://getlisted.org/university/faculty.aspx
http://www.upwordsem.com/blog/local-seo-strategy-content-creation-calendar
Phil
Posted about on SowPubs back-in 2010... Currently Living in the SowPub Archives... Posted below! {Awesome} Marketing Campaign definitely Worth Studying if you haven't already...
From Jan 2012... Still being Written about and Re-Created... Out-of-the-Box Marketing Story! ...
(Quick copy and paste)...
Out-of-the-Box Marketing
After eight years, Dr. Bob Wagstaff’s halitosis-curing invention seemed destined for the scrap heap. Nothing had worked to sell the Orabrush — a $50,000 infomercial brought only 100 orders — so Wagstaff took his idea to a Brigham Young University market research class.
One student, Jeff Harmon, built a team that included a coworker prone to ranting, a scriptwriter and a film major, and created content for a YouTube channel — Cure Bad Breath — that has more than 160,000 subscribers and generated more than 44 million views... :cool:
After some Utah Walmarts began carrying the product, Orabrush purchased magazine advertising and targeted key Walmart executives with a marketing campaign. But it took yet another outlandish idea to seal the deal.
Orabrush purchased Facebook ads targeting users in Northwest Arkansas, home of the retail giant. The ad read: “Walmart employees have bad breath ... Walmart needs to carry Orabrush! It will sell better than anything in your store.”
Within 48 hours, Walmart e-mailed; after a few more e-mails, Orabrush geared up production to meet the 735,000-unit order.
In two short years, Orabrush went from a failed idea to one that’s taking on bad breath one tongue at a time in nine countries — all because of a minor investment in a [Crazy] Marketing idea. — S.S.
http://www.stores.org/STORES%20Magazine%20January%202012/20-ideas-worth-stealing#.TxSIAfXU018.twitter
Maybe... Not on the Same level(s)... But a clean Tongue! JV'ing etc., Specialized...
http://www.sowpub.com/forum/showthread.php?p=27467
Back to More {Local} related Programming...
Quick Picks! ... ''Awesome'' Must Read Blogs, resources Definitely worth Digging through For All Kinds of Misc. Cool Locally Idea Creation(s)... Thinking and Applying! ... ;)
http://www.localseoguide.com/free-green-local-internet-marketing/
http://www.davidmihm.com/local-search-ranking-factors.shtml
http://www.localseoguide.com/how-to-update-your-internet-yellow-pages-listings-for-free/
http://searchengineland.com/simplicity-is-key-to-converting-local-consumers-to-customers-107514
http://www.locallytype.com/pages/submit.htm
http://www.bizwiki.co.uk/
http://www.fodey.com/generators/newspaper/snippet.asp
http://www.searchengineguide.com/miriam-ellis/your-local-seo-checklist-for-2012.php
http://getlisted.org/university/faculty.aspx
http://www.upwordsem.com/blog/local-seo-strategy-content-creation-calendar
Phil
