Cornell
May 12, 2012, 02:23 AM
Hi Glenn,
Thanks for sharing this example from Paul Meyer...
I do believe it would work - that giving each person $100, would mean it would be more likely they would go and buy his product, even if it cost many multiples of $100...
It's a great principle to test and use...
In the direct mail field, they sometimes call it a "freemium" (a combination of a "free premium")... Here's a good article about it...
http://www.targetmarketingmag.com/article/is-it-time-test-freemium-815-words-28320#
However, what Glenn's post really shows that this principle works everywhere! A "free gift" - even a small one - will often lead to an improved response...
Personally, I like receiving free gifts... :)
I should give them out more!
Best wishes,
Dien
Dien:
I whole heartedly agree with this...in reference to my earlier grumble the difference being that it was Meyer's own product here that he was doing this with.
In the past I have added a nice crisp dollar bill in direct mail as an incentive...unfortunately Canada did away with the 1 dollar and 2 dollar bill and replaced them with coins...so now it means a 5 dollar bill if we want to do this here in Canada.
Just posted this response so that you would know that I wasn't in total disagreement with Glenn's post.
Cornell
Thanks for sharing this example from Paul Meyer...
I do believe it would work - that giving each person $100, would mean it would be more likely they would go and buy his product, even if it cost many multiples of $100...
It's a great principle to test and use...
In the direct mail field, they sometimes call it a "freemium" (a combination of a "free premium")... Here's a good article about it...
http://www.targetmarketingmag.com/article/is-it-time-test-freemium-815-words-28320#
However, what Glenn's post really shows that this principle works everywhere! A "free gift" - even a small one - will often lead to an improved response...
Personally, I like receiving free gifts... :)
I should give them out more!
Best wishes,
Dien
Dien:
I whole heartedly agree with this...in reference to my earlier grumble the difference being that it was Meyer's own product here that he was doing this with.
In the past I have added a nice crisp dollar bill in direct mail as an incentive...unfortunately Canada did away with the 1 dollar and 2 dollar bill and replaced them with coins...so now it means a 5 dollar bill if we want to do this here in Canada.
Just posted this response so that you would know that I wasn't in total disagreement with Glenn's post.
Cornell
