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How Seth Godin Made 232K In 7 Days w/A Headline Test [Archive] - Page 5 - SOWPub Small Business Forums


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July 7, 2012, 11:00 PM
Thanks Phil,

According to Grossman and his Dry Test Surveys...at Readers Digest and Time Life...

They had a lot of failures using a Survey alone.

40 years ago Readers Digest used to use tiny local papers to run Ads
to sell Special Reports.

Each Special Report headline was the title of a proposed Article for the magazine.

Since they were SELLING each Report for 25 Cents each - this method got
100% Accurate Results as to How well each issue would sell.

A - They got lazy - I think - Easier than ever to test on-line

B - All the local papers closed down

Glenn Osborn

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