Glenn
July 7, 2012, 11:00 PM
Thanks Phil,
According to Grossman and his Dry Test Surveys...at Readers Digest and Time Life...
They had a lot of failures using a Survey alone.
40 years ago Readers Digest used to use tiny local papers to run Ads
to sell Special Reports.
Each Special Report headline was the title of a proposed Article for the magazine.
Since they were SELLING each Report for 25 Cents each - this method got
100% Accurate Results as to How well each issue would sell.
A - They got lazy - I think - Easier than ever to test on-line
B - All the local papers closed down
Thanks,
Glenn Osborn
According to Grossman and his Dry Test Surveys...at Readers Digest and Time Life...
They had a lot of failures using a Survey alone.
40 years ago Readers Digest used to use tiny local papers to run Ads
to sell Special Reports.
Each Special Report headline was the title of a proposed Article for the magazine.
Since they were SELLING each Report for 25 Cents each - this method got
100% Accurate Results as to How well each issue would sell.
A - They got lazy - I think - Easier than ever to test on-line
B - All the local papers closed down
Thanks,
Glenn Osborn
