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Phil
July 12, 2012, 05:09 AM
You Snooze... You Lose! ...

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Principle 3: Predictions

The Scientific Method is taught in middle school and usually forgotten by those who don't pursue science -- but it can be used by marketers to make sure they're on the right track. Proper use of the Scientific Method involves devising tests that prove or disprove a hypotheses and predictions of performance, writes Ted Rooke...
http://searchenginewatch.com/article/2188985/Success-Through-Testing-Dont-Forget-the-Scientific-Method

Phil


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