Dien Rice
July 29, 2012, 09:23 AM
In the P.S. section of Glenn's post he, in part, wrote:
"Everything is based on Give to Get - Golden Rule Foundations."
I guess I got lost because my understanding of how this particular brand of advertising works is:
The, in this case, author of the book gives us a chance to vote on a title. When we do, he gets the opportunity to sell us the book. This gives him two gets. One, the opp to sell and two, the opp to make some quick cash all based on the give to get principle. All the voter really was "given" was an opportunity to spend money as it seems to shake out.
I completely understand the principle and know how it works. This is the ole subliminal technique. Make it look like they are getting something in return for their, again in this case, vote.
I've been "under the weather" the past few days - that's why I haven't posted in a little while - but I feel much better now...
I think the "give" was Glenn explaining how he (1) develops which topic to write a product about (this is the part where he asks people to choose from different titles), and (2) how to write it quickly (i.e. using an "outlining" method, e.g. he writes the chapter titles first, which serves as an outline).
It might have gotten "lost in the shuffle" over all these latest posts, but I think the lessons were there... I think they're good lessons, too (in my opinion)...
Yes, he sells some, too. But he also gave away free instructional information we could all learn something from, with no obligation...
Best wishes,
Dien
"Everything is based on Give to Get - Golden Rule Foundations."
I guess I got lost because my understanding of how this particular brand of advertising works is:
The, in this case, author of the book gives us a chance to vote on a title. When we do, he gets the opportunity to sell us the book. This gives him two gets. One, the opp to sell and two, the opp to make some quick cash all based on the give to get principle. All the voter really was "given" was an opportunity to spend money as it seems to shake out.
I completely understand the principle and know how it works. This is the ole subliminal technique. Make it look like they are getting something in return for their, again in this case, vote.
I've been "under the weather" the past few days - that's why I haven't posted in a little while - but I feel much better now...
I think the "give" was Glenn explaining how he (1) develops which topic to write a product about (this is the part where he asks people to choose from different titles), and (2) how to write it quickly (i.e. using an "outlining" method, e.g. he writes the chapter titles first, which serves as an outline).
It might have gotten "lost in the shuffle" over all these latest posts, but I think the lessons were there... I think they're good lessons, too (in my opinion)...
Yes, he sells some, too. But he also gave away free instructional information we could all learn something from, with no obligation...
Best wishes,
Dien
