Dien Rice
July 29, 2012, 12:47 PM
Dean DuVall wrote some great blind ads, his bestseller (if I recall right) was the headline
$100,000.00 in 90 DAYS
You sent your 10 bux in and had no idea what you were buying.
Hi Gordon,
Ah... now I get what you mean!
The danger is - you fear that what you'll get will be "crap"... That's because you don't quite know precisely what you're getting...
But - if there's a money-back guarantee - that should probably help overcome the fear...
I gotta say... there is one "blind ad" I can think of which I'm actually a big fan of... That's this one (and the series of similar ads)...
Bud Weckesser was a copywriting genius... I just love the picture of Mrs. Weckesser in the ads... What is she doing????!!! :)
http://sowpub.com/dien/ernestweckesser14.jpg
And here's another famous one (though I don't like it as much as Bud Weckesser's)... "The Lazy Man's Way To Riches"
http://www.theryanmcgrath.com/Joe_Karbo_Ad1.jpg
(From here (http://theryanmcgrath.com/2010/04/gary-halberts-favorite-ads/)...)
And here's the Dean Du Vall ad you mentioned (link to the large sized ad is at the bottom), thanks to Lawrence Bernstein...
http://www.infomarketingblog.com/when-mature-marketers-buy-playboy-magazine/
- Dien
$100,000.00 in 90 DAYS
You sent your 10 bux in and had no idea what you were buying.
Hi Gordon,
Ah... now I get what you mean!
The danger is - you fear that what you'll get will be "crap"... That's because you don't quite know precisely what you're getting...
But - if there's a money-back guarantee - that should probably help overcome the fear...
I gotta say... there is one "blind ad" I can think of which I'm actually a big fan of... That's this one (and the series of similar ads)...
Bud Weckesser was a copywriting genius... I just love the picture of Mrs. Weckesser in the ads... What is she doing????!!! :)
http://sowpub.com/dien/ernestweckesser14.jpg
And here's another famous one (though I don't like it as much as Bud Weckesser's)... "The Lazy Man's Way To Riches"
http://www.theryanmcgrath.com/Joe_Karbo_Ad1.jpg
(From here (http://theryanmcgrath.com/2010/04/gary-halberts-favorite-ads/)...)
And here's the Dean Du Vall ad you mentioned (link to the large sized ad is at the bottom), thanks to Lawrence Bernstein...
http://www.infomarketingblog.com/when-mature-marketers-buy-playboy-magazine/
- Dien
