I've heard of a niche market, but... this could be ridiculous...

[Dien Rice]

A lot of people have heard of non-alcoholic beer... A niche beer-like product, for those who don't want the alcohol...

But what about non-alcoholic beer - for dogs ?!!?!

However, apparently it's selling!

It comes in beef flavor, and now also chicken flavor (called "C ock-a-Doodle-Brew")!

This reminds me of something direct marketer Denny Hatch has said...

"You cannot judge good direct marketing; it judges you."
Maybe the same can be said about some of these businesses...

You can read more about it here -

http://articles.timesofindia.indiatimes.com/2012-09-23/pets/32316852_1_dog-boutique-busy-dogs-beer-recipes

The company website - Bowser Beer - is here...

http://bowserbeer.com/wp-content/uploads/2010/06/BowserBeer_whbk_wb.jpg (http://bowserbeer.com)

http://bowserbeer.com

Best wishes!

Dien

P.S. I think the non-alcoholic beer for cats market is still wide open! ;)