Don Alm
December 8, 2014, 03:01 PM
My very first biz venture was a Burglar Alarm co in the north suburbs of Chgo.
My initial Marketing efforts was to go after the "wealthy home owners".
One of my "subjects" was the present owner of "Schlitz Brewery".
With "my method" of getting appts with affluent home owners I was able to sit down with this man, in the Kitchen of his estate. After going over his security needs.....I asked him what he was doing to promote his Beer Co.
He told me he was starting on an "Educational" campaign to explain to consumers, HOW he was making beer. He used the word "Kreussining". And his comment to me was, "Heck! ALL of my beer competitors use the SAME method......I just explained HOW it was done!".....and that gets the attention of consumers.
Also......along with this thread......when Hamms Beer came out with their Black Bear......some of the "knowledgeable" taverns & pubs posted the "Bear" on wooden poles and trees near their biz.
Also......when QR Codes came out and one of my Pizza clients wanted me to come up with a way to "reach Cell Phone Users".......I made a Poster with a full color picture of a Pizza...with a QR Code and the words;
"SCAN HERE FOR A FREE PIZZA!" and stuck it on Poles and Trees around town.
The scan would bring up a web page where they could order TWO Pizzas for the price of one!
Well.....the pizza biz DID get a LOT of orders BUT.....as is the case (nowadays in our once great country B4 Liberals took over).....with MANY things......all it takes is ONE person to complain and.....that's enough!
ONE complaint from a "radical Left-Winger" about the fact that the "FREE Pizza" was not really "FREE"......ya had to buy one to get the Free one!
So......I had to take the posters down.
Anyways guys......good luck with Socialism and da Lefty's in the next few yrs. My GrandKids will be living in a Different America.
Don Alm
Ohhh....after I installed the Alarm System in the beer magnates mansion one of his sons came home unexpectedly from college.....set off the alarm but continued up the stairs to his room (It was around 3am and the son just wanted to get to his bed and paid no attention to the alarm sounding)
The alarm woke up his dad.....who had his bed positioned so that he could look down the hallway and....he had rigged up a sling on the side of the bed where all dad had to do was drop his arm down into the sling where his hand dropped into the Trigger of his shotgun.
So...he called out, "Who's There"? a few times.....after the alarm went off. No response and then he saw a shadow moving across the hallway and he pulled the trigger.....whereby the pellets proceeded to destroy an expensive painting hanging on the wall at the end of the hallway.
Luckily....the pellets did not hit his son.
My initial Marketing efforts was to go after the "wealthy home owners".
One of my "subjects" was the present owner of "Schlitz Brewery".
With "my method" of getting appts with affluent home owners I was able to sit down with this man, in the Kitchen of his estate. After going over his security needs.....I asked him what he was doing to promote his Beer Co.
He told me he was starting on an "Educational" campaign to explain to consumers, HOW he was making beer. He used the word "Kreussining". And his comment to me was, "Heck! ALL of my beer competitors use the SAME method......I just explained HOW it was done!".....and that gets the attention of consumers.
Also......along with this thread......when Hamms Beer came out with their Black Bear......some of the "knowledgeable" taverns & pubs posted the "Bear" on wooden poles and trees near their biz.
Also......when QR Codes came out and one of my Pizza clients wanted me to come up with a way to "reach Cell Phone Users".......I made a Poster with a full color picture of a Pizza...with a QR Code and the words;
"SCAN HERE FOR A FREE PIZZA!" and stuck it on Poles and Trees around town.
The scan would bring up a web page where they could order TWO Pizzas for the price of one!
Well.....the pizza biz DID get a LOT of orders BUT.....as is the case (nowadays in our once great country B4 Liberals took over).....with MANY things......all it takes is ONE person to complain and.....that's enough!
ONE complaint from a "radical Left-Winger" about the fact that the "FREE Pizza" was not really "FREE"......ya had to buy one to get the Free one!
So......I had to take the posters down.
Anyways guys......good luck with Socialism and da Lefty's in the next few yrs. My GrandKids will be living in a Different America.
Don Alm
Ohhh....after I installed the Alarm System in the beer magnates mansion one of his sons came home unexpectedly from college.....set off the alarm but continued up the stairs to his room (It was around 3am and the son just wanted to get to his bed and paid no attention to the alarm sounding)
The alarm woke up his dad.....who had his bed positioned so that he could look down the hallway and....he had rigged up a sling on the side of the bed where all dad had to do was drop his arm down into the sling where his hand dropped into the Trigger of his shotgun.
So...he called out, "Who's There"? a few times.....after the alarm went off. No response and then he saw a shadow moving across the hallway and he pulled the trigger.....whereby the pellets proceeded to destroy an expensive painting hanging on the wall at the end of the hallway.
Luckily....the pellets did not hit his son.
