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Hello and looking for some advice! [Archive] - SOWPub Small Business Forums

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December 6, 2014, 11:57 AM
Hello all!

New to this forum...been around WF for years now.

I'm looking forward to contributing in any way I can.

In the meantime, I have a business that I started, and I'm hoping to get feedback from you guys on what I can do to ramp it up even faster.

My business is a monthly co op mailer, similar to the 9x12 system- with my own tweaks...less ads, different size, etc.

I have a full-time job in the real world, and my goal is to build up my side business over the next 12 months, so that someday I can focus on it 100%.

What I do now to market is 100% using email, with follow-up phone calls to close my interested advertisers. So far it's working, and my first edition is being mailed out next week.

I'm currently working on filling my second- using the same method.

I'm looking for any advice/tips/guidance you might have on ways I can be even more effective on my emails. I was thinking of introducing a "tweak" that might catch the attention of more business owners...something that has to do with some sort of cross-referral program that I run for the benefit of the advertisers in each edition. Or...some sort of contest- where I give away a Starbucks gift card each month to a customer that reaches out to one of the advertisers.

Please fire away...any ideas you have are much appreciated!!!

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