Dien Rice
June 25, 2015, 08:28 PM
Which brings me back to my whole point in all this... I think creating or finding or building a "toll position" is a difficult thing to pull off.
Hi Mike,
I think different "toll positions" (obviously) have different values... For example, owning the copyright to "Psycho-Cybernetics" or "The Lazy Man's Way to Riches" is probably more valuable than owning the copyright to a book (http://gracegibsonradio.com/?product=yes-what) all about an obscure Australian radio play that ran in the 1930s/1940s (https://en.wikipedia.org/wiki/Yes,_What%3F). (A friend of a friend co-wrote the book I'm talking about - and he and the other author really struggled to sell copies, because it's about such an obscure interest!)
However, valuable toll positions can be bought, or you can do a deal. I recently purchased a set of audiobooks (in a non-business niche), produced by an expert in that niche, in which I'll own the copyright outright. The author put a lot of time and effort into it, and spent more money than I paid for it (and that doesn't even count the hundreds if not thousands of hours of his time), and it's a good product... it even got good reviews in established magazines in that niche. However, it's with these kinds of products where having some sales/marketing skills can really help... There are many people out there who create "toll positions" with great potential, who can't market them. If you can't or don't want to buy them outright, many of them would be open to a profit sharing type of deal. If you do this, just make sure you get the agreement written on paper (that contract will be your toll position!).
Best wishes,
Dien
Hi Mike,
I think different "toll positions" (obviously) have different values... For example, owning the copyright to "Psycho-Cybernetics" or "The Lazy Man's Way to Riches" is probably more valuable than owning the copyright to a book (http://gracegibsonradio.com/?product=yes-what) all about an obscure Australian radio play that ran in the 1930s/1940s (https://en.wikipedia.org/wiki/Yes,_What%3F). (A friend of a friend co-wrote the book I'm talking about - and he and the other author really struggled to sell copies, because it's about such an obscure interest!)
However, valuable toll positions can be bought, or you can do a deal. I recently purchased a set of audiobooks (in a non-business niche), produced by an expert in that niche, in which I'll own the copyright outright. The author put a lot of time and effort into it, and spent more money than I paid for it (and that doesn't even count the hundreds if not thousands of hours of his time), and it's a good product... it even got good reviews in established magazines in that niche. However, it's with these kinds of products where having some sales/marketing skills can really help... There are many people out there who create "toll positions" with great potential, who can't market them. If you can't or don't want to buy them outright, many of them would be open to a profit sharing type of deal. If you do this, just make sure you get the agreement written on paper (that contract will be your toll position!).
Best wishes,
Dien
