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Book recommendation: The Automatic Customer [Archive] - SOWPub Small Business Forums


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November 1, 2015, 12:53 AM
Full title is The Automatic Customer: Creating a Subscription Business in Any Industry, by John Warrillow. The author has a great conversational style of writing. I'm halfway through it already, and it's been great food for thought.

The main section describes 9 subscription models--can you guess what they are? I'll give you one to start: The Front-Of-The-Line Model. Want the answers? Search for it on Amazon--you can see all 9 models in the Table of Contents (in the "Look Inside" feature), or one of the reader reviews lists them all.


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