Dien Rice
June 17, 2016, 12:48 AM
20 years ago, cell phones were still relatively new, and quite expensive...
How could a cell phone store in Reykjavik, Iceland, in 1995, get lots of free publicity?
They came up with a creative angle...
"Show up naked on Monday, and you'll get a free phone!"
20 naked men showed up... and the phone store became a household name!
You can read more about this wacky stunt here... (Though not everything went according to plan!)
http://grapevine.is/mag/articles/2015/08/15/show-up-naked-on-monday-and-youll-get-a-free-phone/
http://i0.wp.com/grapevine.is/wp-content/uploads/Lemur2.jpg
Best wishes!
Dien
How could a cell phone store in Reykjavik, Iceland, in 1995, get lots of free publicity?
They came up with a creative angle...
"Show up naked on Monday, and you'll get a free phone!"
20 naked men showed up... and the phone store became a household name!
You can read more about this wacky stunt here... (Though not everything went according to plan!)
http://grapevine.is/mag/articles/2015/08/15/show-up-naked-on-monday-and-youll-get-a-free-phone/
http://i0.wp.com/grapevine.is/wp-content/uploads/Lemur2.jpg
Best wishes!
Dien
