At the end of the day, it all comes down...

[GordonJ]

in selling, marketing anything,

All the brochures, sales sheets, charts, graphs, slides...
All the pre work, qualifying, getting things in order...
All the getting ready, preparing and motivation

comes down to

ASKING for the money. Ask for the business. Ask for the check, the deposit, ask him to reach for his wallet...

and this is where most choke.

IF you have any doubt about what you are selling, then get out of that business and find something which you are proud to offer and know it is in their best interest to give you the money...

Then ASK for it. Hardest thing most "sales" people have to do, but the simplest to understand.

Nothing happens until an exchange takes place, maybe some conversation.

ASK.

GordonJ